Now we are dedicated to learning from them. This road hasn’t always been easy and we’ve faced numerous challenges.Īs a young company, we recognize that we have made mistakes. “Since its inception, Rad Power Bikes has set both the pace and the standard for the ebike revolution. Molyneux addressed the company’s hardships: The company is also in the midst of multiple lawsuits ranging from a battery fire to a tragic underage riding death. The company’s e-cargo bike known as the RadWagon – which was likely the most popular long tail cargo e-bike in North America – was recalled due to an issue with its wheels. Molyneux, who came to Rad after leadership positions at Sony and Dyson, took the wheel at a time when Rad was already navigating several different storms. The email from Rad Power Bikes’ new CEO Phil Molyneux explained that Rad was entering a “new era.” It began with an explanation of how he was brought on board by Rad’s founder and previous CEO, Mike Radenbaugh. “A new era of innovation.” That’s what was emblazoned across the top of the email that landed in my inbox, along with presumably hundreds of thousands of other inboxes across Rad Power Bike’s vast rider base. The CEO of Rad Power Bikes, the leading electric bicycle company in North America, just sent out a mass email committing to changes that it says will strengthen the company’s focus on safety, reliability, and customer service.
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